i'm a product designer who just launched an app

I'm a product designer who just launched an app.

And honestly, I still can't believe how easy the building part has become.

A few years ago, taking an idea from concept to a real app would have required a much bigger team. You'd need engineers, designers, product decisions, infrastructure, and weeks or months of execution before you could even put the first version in someone's hands.

Today, that barrier has changed.

With AI, I can go from an idea to a working interface, write and iterate on code, fix problems, and ship a product without being a full-time developer. The technical barrier hasn't disappeared, but it has become dramatically smaller.

That made me want to test something for myself.

But building wasn't why I started

I built Subcharge because I kept forgetting what subscriptions I was paying for.

It happens pretty easily. You sign up for a streaming service, a productivity tool, a design application, or a free trial. The individual payment doesn't feel significant, so you don't think much about it. Then another subscription gets added, and another one after that.

Eventually, you're paying for a collection of services that you barely think about anymore.

The problem isn't necessarily that subscriptions are expensive. It's that recurring payments are easy to forget because they happen automatically.

I wanted a simple way to see everything in one place. What am I subscribed to? How much am I spending? When is the next payment?

I looked at existing solutions, but most of them felt like they were trying to solve a much bigger problem. I didn't want another complicated personal finance dashboard. I wanted something focused on one thing: helping me understand my subscriptions.

So I built Subcharge. The product is intentionally simple. You add your subscriptions, keep them organized, and get a clear view of what you're spending and when payments are coming up.

What building it actually taught me

The hardest part of building software is changing.

For a long time, the biggest barrier was execution. You needed technical skills and a team to turn an idea into something real. AI is rapidly reducing that barrier.

That means more people can build. More designers can become builders. More founders can prototype without waiting for engineering resources. More ideas can become real products.

And when everyone can build more easily, building itself becomes less of a competitive advantage.

The harder questions become more important. Is this actually a problem worth solving? Can you make the product simple enough? Does it feel good enough to use? Can you explain why someone should care? And once you've built it, can you get it in front of the right people?

That's the part I'm most interested in now.

Now the real experiment begins

I built Subcharge because I wanted it myself. You can find it on the website, Play Store, and App Store.

Now the real experiment begins: finding out whether anyone else wants it too.